Our challenge was to create an SEO campaign targeting a mid-sized city population with a tremendous amount of competition and rank the company for it’s most profitable search terms (keywords) for plumbing & HVAC services that their customers are looking for.
Design A Custom SEO & PPC Campaign Strategy
This home service company has already had a great reputation online and offline for their customer service and quality of work. They already had a presence in a smaller city and a good amount of reviews already. This allowed us to focus on targeting the larger city and building a paid media campaign for their most profitable projects.
They had over 15 technicians, multiple in-house staff, and several full-time salesmen that needed to stay busy all year long. They also had huge plans for growth. They hired us to help them achieve those goals.
They did previously sign up with an SEO/ web design agency that locked them into a multi-year contract. After investigation, it was noticed they were not doing any monthly link building or content generation. We looked deeper into the fine print of their contract and found no obligation to do any ongoing SEO after the initial content for the website. Needless to say, they were very upset. They hired me to help them get the ship steered in the right course.