Facebook Automated Ads are rolling out and from what they say here it takes the guesswork out of Facebook advertising. They also state; “You’ll tell us what is most important for your business and Automated Ads will provide a custom advertising plan with step-by-step recommendations for the right ads. Over time, Automated Ads learns what may perform best and will make improvements and suggestions.”
Is Advertising With Facebook Getting Smarter or Easier to Take Your Money?
The Automated ads about page also state; “Automated Ads can help you accomplish different business goals, like getting people to visit your website or getting more leads. Once you identify your goal, Automated Ads will help you create and manage your ads in the following ways:
- Multiple versions of your ad: Create up to 6 different versions of your ad. We’ll suggest call-to-action buttons, text and
Facebook will be rolling out a new feature for users to see their activity and to allow them to delete their off Facebook activity beginning in June 2019. This means that websites and behaviors they may have been recorded from facebook pixels will now be able to delete the activity selectively. Their reason for the new control feature is to allow for greater transparency and user control of the information they provide to Facebook and 3rd party advertisers. Below is a memo released from our Facebook Advertising Representative.
Do you think this is a good business move? How do you feel about this new feature? Let us know on our Facebook post.
Preparing for the launch of our Off-Facebook Activity feature
Exclusive documents obtained by The Daily Caller reveals that there are several conservative websites manually suppressed from the Google News section. The Daily Caller Reports: “The deceptive_news domain blacklist is going to be used by many search features to filter problematic sites that violate the good neighbor and misrepresentation policies,” the policy document says.
“The purpose of the blacklist will be to bar the sites from surfacing in any Search feature or news product. It will not cause a demotion in the organic search results or de-index them all together,” reads the policy document obtained by the Caller. What that means is that targeted sites will not be removed from the “ten blue links” portion of search results, but the blacklist applies to most of the other search features, like “top news,” “videos” or the various sidebars that are returned as search results.
In a section of
Facebook has recently released a change to its ad archive. You will now be able to search not only political or issue advertisements but also search all advertisements from all Facebook pages that are currently or have advertised in the past. This is a huge benefit to digital marketers and business owners as well as a huge time saver to search by keyword, pages or topic and see multiple Facebook page ads in just one search. Although the feature to see an individual pages advertisements was available on by visiting a specific page, now you will be able to search in bulk and perhaps see advertisements you may not have noticed before.
Facebook revealed the next steps in its efforts to make advertising on its platform more transparent, including a revamp of its Ad Library feature and making more information available on pages.
Ad Library will now display all active