Facebook Marketing Full Course For Beginner to Advanced Lesson #1 

Think of Facebook as a massive billboard to get in front of billions of people. There are so many different ways to get someone’s attention on Facebook nowadays through advertising and posting but how do you know what is the best way to reach your audience? This short tutorial is designed to help you understand which ad placements might be best for you and your company and your company’s goals. 

Facebook marketing for a local business can be a great way to connect with potential customers in your area. By creating a Facebook ad campaign, you can target people in your local area who are likely to be interested in your products or services.

To create a Facebook ad campaign for a local business, you’ll first need to create a Facebook Page for your business.

Once your Page is created, you can create an ad campaign by clicking the “Create Ad” button in the top right corner of your Facebook Page.

 

Next, you’ll need to choose the type of ad you want to create.

For local businesses, the best type of ad to create is a “Local Awareness” ad. In the “Create an Ad” window, select “Local Awareness” as the ad type, and then click the “Continue” button.

Next, you’ll need to provide some information about your business.

In the “Business Name” field, enter the name of your business. In the “Description” field, enter a brief description of your business.

In the “Location” field, enter the name of the city or town where your business is located. In the “Phone Number” field, enter the phone number of your business. In the “Website” field, enter the website of your business. In the “Category” field, select the category that best describes your business.

In the “Targeting” section, you’ll need to provide some information about the people you want to target with your ad. In the “Location” field, enter the name of the city or town where you want to target people. In the “Age” field, enter the age range of the people you want to target.

In the “Gender” field, select the gender of the people you want to target. In the

“Interests” field, enter the interests of the people you want to target. In the “Detailed Targeting” field, you can target people based on their interests, demographics, and behaviors. When you’re finished, click the “Continue” button. Next, you’ll need to provide some information about your ad.

In the “Ad Format” section, select the format of your ad. For local businesses, the best format to select is “Single Image.” In the “Ad Image” section, upload an image for your ad. The image should be a high-quality image of your business or product. In the “Ad Text” section, enter a brief description of your ad.

In the “Headline” field, enter the headline of your ad.

In the “Link” field, enter the website of your business.

In the “Call to Action” field, select the call to action you want people to take when they see your ad. When you’re finished, click the “Continue” button. Next, you’ll need to set your budget and schedule your ad.

In the “Budget” section, enter the budget you want to spend on your ad.

In the “Schedule” section, select the start and end dates for your ad.

When you’re finished, click the “Review Order” button. Your Facebook ad campaign will be created and you’ll be able to track the results of your campaign in the “Ads Manager” section of your Facebook Page.

Ad Placements 

News Feed (both IG & Facebook)

Most popular 

Shows up when someone is scrolling through your Facebook Newsfeed. 

Instagram 

  • Story 
  • Inline Video 
  • Right Column (desktop only) 
    • Not very popular 
    • Can be useful for retargeting 

 

Messenger Ads

  • An ad that shows up in the messenger chat 
  • (not very popular) 

Usually works best for recurring customers but generally, I’m not a fan of it. 

 

Facebook Marketplace 

  • Great to sell products, especially ones already in categories being sold on the Marketplace
  • Great for retargeting products as well. 
  • Car Dealerships, Car Parts, Fashion, Real Estate, Outdoor Equipment, Furniture, Mobile, Toys, books 
  • Not recommended for service-type industries 

Facebook Search Results 

  • Advertisement is placed in the search results of the Facebook regular and Facebook Marketplace 
  • Usually just a headline and call to action with a logotype ad. 
  • I would only use it if you have a type of product/service that gets a huge amount of traffic and have other potential competitors you want to stand out above when looking for your brand, product, or service. (not usually used by most small local businesses) 
  • I don’t recommend it for most businesses

 

Stay tuned for the next Facebook marketing full course lesson #2 How Facebook makes money

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