Facebook Automated Ads are rolling out and from what they say here it takes the guesswork out of Facebook advertising. They also state; “You’ll tell us what is most important for your business and Automated Ads will provide a custom advertising plan with step-by-step recommendations for the right ads. Over time, Automated Ads learns what may perform best and will make improvements and suggestions.”

Is Advertising With Facebook Getting Smarter or Easier to Take Your Money?

The Automated ads about page also state; “Automated Ads can help you accomplish different business goals, like getting people to visit your website or getting more leads. Once you identify your goal, Automated Ads will help you create and manage your ads in the following ways:

  • Multiple versions of your ad: Create up to 6 different versions of your ad. We’ll suggest call-to-action buttons, text and other creative details based on information from your Page. Once your ad is active for some time, we’ll automatically show the best-performing version.
  • Tailored audience suggestions: We’ll provide some audience options based on information from your Page. We may also provide an automatic audience option that is customized to your business. Facebook creates and improves your automatic audience from a combination of details, like people near your business location or people who have interests related to your Page.
  • Recommended budget that generates results: We’ll recommend a budget most likely to get you results based on your goal. You can also provide your own budget and we’ll share the estimated results that you can expect.
  • Timely notifications about your ads: You’ll receive notifications to help you understand how your ads are performing and ways to improve. These may include suggested changes like refreshing an image or letting you know when your ad starts generating results like a lead or sale.”

Will you be using the new automated advertising feature? How will this affect digital marketing agencies and their client relations, will it improve an agencies performance for their clients or will it make them non-essential? We’d love to hear your thoughts.

Follow us on Facebook and let us know what you think about the new automated advertising tool.

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