August 18, 2023
In a move aimed at bolstering online presence and connectivity, Google has unveiled a significant update to its Business Profiles feature, allowing users to seamlessly integrate their social media profiles into their Google Business listings. This new feature is set to empower businesses with the tools to engage with customers more effectively and foster a stronger online community.
Google Business Profiles have long served as a vital information hub for businesses, offering crucial details such as location, hours of operation, contact information, and customer reviews. Now, with the addition of social profile links, businesses can further personalize their profiles, giving customers a more holistic view of their brand and enabling smoother interaction across various digital platforms.
The integration of social profile links provides businesses with an opportunity to highlight their presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. By providing these links directly on their Google Business Profiles, companies can foster greater engagement, attract a wider audience, and tap into the vast potential of social media for brand growth.
“We understand the importance of seamless connectivity in today’s digital landscape,” said Sarah Mitchell, Product Manager at Google. “By allowing businesses to showcase their social media profiles alongside essential information, we aim to create a richer experience for both businesses and their customers.”
This new feature is expected to be particularly beneficial for small and medium-sized enterprises (SMEs), as it levels the playing field and empowers them to compete more effectively with larger counterparts. SMEs can leverage their existing social media followings to draw attention to their Google Business Profiles, thereby boosting visibility in local searches and capturing the attention of potential customers.
In addition to helping businesses thrive, this update also aligns with Google’s broader commitment to enhancing user experience. With social profile links, consumers gain more avenues to engage with brands, access real-time updates, and establish a deeper connection with the companies they choose to interact with.
To add social profile links to their Google Business Profiles, users can access their Google My Business dashboard and navigate to the “Profile” section. From there, they can input their social media handles or page URLs, which will then be displayed prominently on their Business Profiles.
As businesses continue to adapt to the evolving digital landscape, this Google update arrives as a timely resource to facilitate stronger customer relationships and facilitate growth. By integrating social media seamlessly into the Business Profiles experience, Google is empowering businesses to tell a more comprehensive and compelling brand story.
We have checked our clients profiles and currently don’t have the option available in their areas yet. When Google ads new features they usually roll out in certain areas or categories before completely rolling out across the platform. We will update this article in the future should we see the features.
The format to post the social links will look like these below
Disclaimer: This article is based on information available as of August 18, 2023. Details provided in this article are subject to change as Google may announce further updates or modifications.