13 Ways How to grow your Digital Marketing Agency in 2020
Growing a Digital Marketing Agency in 2020 can be easy to start but running and turning it into a successful business is hard work!
There’s a lot of things to worry about:
Hiring, accounting, optimizing accounts, marketing automation, and importantly, getting the results for clients.
Getting the right results for the client could lead to new businesses. But it’s not for sure. Running your own Digital growth is important.
Running your own digital marketing company is not what it used to be. Now, we have mobile usage, voice search, and artificial intelligence.
If you’re ready to adapt to these changes and drive growth for your agency, grow your brand generates leads, close deals, increase revenue. Use these 14 tips from experts to grow your digital agency.
- FOCUS ON ONE NICHE
Specialization is the key to growing your Digital Marketing Agency in this competitive marketing industry. Don’t try to do everything on solve every need that your client presents you.
Your website needs to be known for something, and focusing on a specific market. Would avoid you from spreading your flexibility too wide.
2. ARE YOU FULL- SERVICE OR SPECIALIZED AGENCY?
Both works. But it’s so much harder when you’re handling every part of digital marketing.
Specialization could be what’s missing on your goal towards being successful. The ultimate goal for your agency is to focus on a specific niche – then go all out to serve businesses in that area.
3. USE A LEAD MAGNET FOR YOUR AGENCY.
Your agency needs something to attract businesses such as an ebook, cheat sheet, templates, whitepaper, tool and so on to initiate a prospect’s journey.
4. ACCUMULATE CASE STUDIES FROM YOUR CLIENTS THAT HAS BEEN SUCCESSFUL
Your clients that have been successful are key to the success of your digital marketing agency.
It feels good to get results you will get for them, but it’s not the reason to stop there.
Clients case studies are important because it’s a resource on your agency website. If you can, create a dedicated page to show all your case studies and testimonials from your clients.
Case studies are powerful tools for accumulating leads.
Dedicate a page that’s optimized for your case studies from new clients and businesses.
5. BECOME YOUR OWN CUSTOMER.
Clients know that the best way to measure your expertise is by the results not by promises.
When you become your own client, it means you’re decisive and are ready to get the best possible results. You will also be able to promote your business just like you will if a business hires you as their marketer.
6. SIMPLIFY YOUR PROJECT MANAGEMENT PROCESS.
When a client hires you, they want to know the simple way of the process
If it’s complicated, they will be disappointed because they will think you will not be able to help them grow their business.
Make sure your templates, reports, strategy, too and team are easy to understand and get related to. Do not complicate it. Your clients already have a lot going on that’s why they come to you for advice. And help on their marketing
7. RANK YOUR TARGET KEYWORD.
It’s important to rank your keyword if your Digital Marketing Agency is focused on SEO. This is how you convince businesses that you will be able to improve their search ranking on Google.
It’s proof of your agency ranks in the Google Organic Results.
Even if you can’t rank for a certain keyword that you’re going to try a less competitive keyword.
8. BUILD A REPEATABLE, SCALABLE PROCESS.
In the Digital Marketing world, you need to have a process behind everything you do. Set specific policies and procedures for scaling.
9. WORK WITH THE RIGHT TEAM OF PEOPLE.
Successful agencies don’t usually make mistakes in operating all aspects of their service. In fact, they outsource a lot of work to freelancers and in addition to hiring the right team for their agency in house.
10. COLLABORATE AND LEVERAGE INFLUENCERS.
An agency doesn’t succeed in isolation. Digital Marketer needs to collaborate with other agencies and influencers in the industry. How do you do this?
You can host a Facebook Live sessions and invite influencers to share their expert tips. Webinars are also useful.
If you have an affiliate program, then you may invite influencers to promote your offers to their audience.
11. STREAMLINE YOUR ONBOARDING PROCESS.
What separates an agency that generates consistent leads and another that struggles may be the onboarding process.
The three processes you may follow are:
- Create process templates
- Run multiple templates
- Track your progress and collaborate with the team
If your process has many components you will confuse potential clients that your solutions will be the same.
A simple and effective onboarding process is your first step in keeping the client. If you mess things up, the client will look for other marketers.
One of the effective ways to streamline it is by not having more than two form fields on the lead capture page.
Just need a business name and email address. Once they are on your marketing funnel other information will be provided.
12. MASTER UPSELLING AND CROSS SELLING TO MAXIMIZE YOUR PROFIT
Closing on a new client is the life of your Digital Marketing Company. That’s how you guarantee the growth of your agency.
It’s important to upsell to clients who are already familiar with your brand. You don’t want the clients to leave after one project they experienced with you.
You will have more revenue if you upsell to your past and present clients the right way. Don’t look desperate, but recommend complementary offers that have an additional value.
For example, if you are doing Google Ads PPC for them or you did in the past, you may upsell them to Facebook Ads to help them reach their goal of getting new customers on both ways.
13. OFFER LIVE VIDEO PACKAGES
It doesn’t matter what area of service you offer, make sure your digital marketing agency is using video to upgrade your clients’ experience.
Videos can entice your audience and tell your service better.
Do not try to make it an option, videos can drive more engagement and sales for your clients. Because you will give their marketing increase views from possible leads.
14. OPTIMIZE YOUR COMPANY’S WEBSITE (bonus tip)
Your digital marketing agency’s website is your online appearance. That’s what you show people what your agency is all about. A lot of digital marketing agency makes the mistake in not investing in their web design.
Make sure to do this to strengthen your website’s design and appearance as well as on-page and off-page SEO.
Try to create relevant content, like relevant pages to your site and network with other websites.
This will be a result to have high-quality links to your website.
Remember not to overly be concern about improving your client’s website and neglect your own company’s website. More than anything, your agency’s website should attract clients even before they sign the contract.
Now that you have the 14 effective ways to help you how to grow a digital marketing agency in 2020 and take it to the next level of growth keep in mind, it doesn’t happen right away, this should take time. Always try to understand the audience that you target. That’s where your marketing strategy begins.