Advanced Level Local SEO Checklist Guide 2022

Are you needing a no-nonsense local SEO checklist on how t0 SEO to optimize your local business online? Use our easy-to-follow local SEO guide below to start increasing the visibility of your website and Google listing by following the tasks below.

I’ll keep updating this checklist to keep it relevant or if anything changes to the algorithm that could affect the results.

Also if you’d like us to help and do it for you then you can contact us for a free consultation here

This local SEO checklist is designed for people who already have an understanding of terminology, acronyms, and a basic understanding of how search engine algorithms are designed to understand the information they are provided, signals from people, social signals, links, and other trust signals such as reviews, etc. 

If this local SEO checklist is too advanced you can start with our local SEO beginner guide here 

Step1 – Local Listing Set-Up

*Set Up Local Profile ASAP

Step2 – Your Listings Optimized

  • Business Name *(Use the exact spelling across all platforms.)
  • Map (If you embed maps on the website make sure to have the same embed as the business listing)
  • Address (Make sure the address is EXACT. as Google shows it on the Google listing)
  • Photos & Videos (add EXIF data such as keywords, services, products, and brand names into the EXIF data before uploading to GMB)
  • Contact Info (Contact info such as main phone number and email and social media links must all be exact to the GMB listing.) 
  • Introduction (Vary up the description to make each description unique but relevant to the business as well as keyword optimized)
  • Category (Add the main category the business focuses on and then add subcategories if the business has subcategories)
  • Keywords (These are the search terms people will type in to find your businesses product or service)
  • Hours of Business (Keep the business hours consistent across all citations, directories, and listings)
  • Validate (Get a postcard, phone call verification, or whatever else’s is offered to verify the business actually exists from GMB


Ultimate SEO Checklist

Step3 –  Getting Regular Client REVIEWS every month

  • Check Competition
  • Start with the Best Customers
  • Start Asking for Reviews – Google, Yahoo, Bing, TrustPilot

Step4 –  Adding Regular Name, Address & Phone (NAP)Citation

  • Start with the Important NAP Sites
  • Which Country are you based In?
  • Add New NAP Local SEO Citations Every Month

Step5 –  Listed in Industrial Directories

  • Search for Industry Specific Directories (start with ones that show up for keywords when searching on Google and see if you can add your business)
  • Check where competitors are listed > Get listed there (You can use a tool like Brightlocal to do this)

Step6 –  Must-Have Separate Page in Every Product/Services Offer

  • List Every Product / Service you offer
  • Create a unique page for every product or service

Step7 –  Do you have Long Form Pages – min. 500 words?

  • Check Hard Drive for Content. You can use, eg: presentations, proposals, FAQs, and email outbox.

Step8 –  Optimized every page of your website

  • Identify Target keywords for every page
  • Create UNIQUE Metatags (Title, description) for EVERY Page you want to rank
  • Create Keyword Rich URLs for EVERY Product or Services Page you want to rank
  • Add Keywords to Headings H1, H2, H3
  • Add keywords to text +/- 2 to 3%
  • Link to other pages from within the text
  • Optimize Images

Step9-  Do You Have Many External Websites Linking to Your Website?

*Go for Quick Wins eg:

  • Give Testimonials to Local Suppliers
  • LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin
  • Paid Authority Directories, eg.

Step 10 –  Have you Completed All Optimization Tasks?

  • Google Analytics
  • Google Search Console
  • XML Sitemap & Robots.txt

Step 11 –  Does Your Website Load Faster Than Your Competitors?

  • Run speed test
  • Switch to SSD Hosting

Step 12 –  Is Your Website Mobile-Friendly?

  • Check Mobile-Friendly Test
  • Set Up Mobile Site or Switch to Responsive Design

Step 13 –  Is Your Website Safe and Secure?

  • Switch to SSL 
  • Set Up an Anti-Malware Site Seal

Step 14 –  Do You Have a Blog Set-Up

  • Set Up WordPress Blog
  • Check Competitor’s Blogs for ideas
  • Identify Leading Blogs in your Niche
  • Create a Schedule of 10-15 Blog Posts Based on Your FAQs

Step 15 –  Do You Know What to Blog About

  • Target Market? Individuals or Businesses?

*Businesses (Choose from the Following) – Newsletter, How To Guides, Buyers Guide, List Based Content e,g 21 Ways to …, Best Practices Guides, Product Reviews, Best of List, Ways to Use List, Screen Capture Videos, Predictions/Old vs New Content, Infographics, Frequently Ask Questions(FAQ), Common Mistakes with Content, Case Studies, Checklist Content

*Individuals (Choose from the Following) – Newsletter, How To Guides, Local Interest, List Based Content e,g 21 Ways To…, Seasonal /Holiday/Guides/What’s On/Upcoming Events, Best of List, Ways To Use List, Product Videos, Predictions/Old vs News Content/ Latest Fashion Trends, Checklist Content

Step 16 –  Is Your Content Optimized for SEO & Sharing?

  • Attention-Grabbing Headline
  • Identify Target Keywords
  • Include Keywords in Meta Tags
  • Keywords in Title and Headings
  • Keyword in URL
  • Optimize Images
  • Add related keywords in the text
  • Link Internally to Other Posts
  • Link Externally to Authority Content
  • Add Social Sharing Buttons
  • Check Mobile Ready
  • Check Load Speed

Step 17 –  Do You Use Video Extensively Throughout Your Website?

*Set Up Youtube Channel > Are you Happy to appear on Video?

If Yes, Choose from the following

  • Whiteboard Presentation
  • Product or Services Description
  • HeadShot/Interview Style
  • Talking FAQ/Hints & Tips

If No, Choose from the following

  • Before & After Examples
  • Talking Slides
  • Cartoons
  • Screen Capture

*Have You Optimised Your Videos for SEO? If Yes Next Topic

IF NO, Do the Following for All Videos

  • Choose Keywords for All Videos
  • Add Keyword Rich Title & Metatags in youtube
  • Transcribe Video & Create a Blog Post with Video Embed
  • Optimize Blog Post (Title, MetaTags, Headings, etc)

IF YES, Does Your Website Create Trust?

Yes, Relax and Have Coffee

Not Sure > Professional Accreditations, Supplier Logos, Guarantees – All of these clearly Displayed on All Pages,

If this helps or you don’t have the time or expertise to get this all done for your local business or you would like to give me feedback or you may message us at 

Published On: May 24th, 2022 / Categories: SEO Tips /

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