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Digital Marketing News, Tips & Updates2022-12-19T17:34:00-06:00
  • Google Spam Algorithm Update 2022 Now Happening In December 1

Google Spam Algorithm Update 2022 Now Happening In December

Google Spam Algorithm Update 2022 Now Happening In December Google Developers has released its latest algorithm anti-spam update as of December 14, 2022, and is currently rolling out. According to Google, this update is designed to track links that are purchased and penalize websites/pages that are specifically designed to manipulate the search algorithm.   Google's new AI called Spambrain is the leading tool behind this update. According to the website, Google can detect spammers and low-quality websites with shocking accuracy Image source: Google.com If your or your client's sites have purchased links in the past there is a concern your website can be affected by this update. Google has very clear rules in their terms of service about manipulative, spammy or purchased links that are strictly against the guidelines.  If you have used or an SEO agency used these types of links here is a tutorial on how to ...

  • How Does Facebook Make Money? Lesson #2 of Facebook Marketing Full Course For 2023 2

How Does Facebook Make Money? Lesson #2 of Facebook Marketing Full Course For 2023

How Does Facebook Make Money? Lesson#2 of Facebook Marketing Course Facebook is a social media giant that has millions of users worldwide. As with any business, Facebook needs to generate revenue in order to keep operating and continue to improve its platform. In this article, we'll delve into the various ways that Facebook makes money and how it has evolved over the years. First and foremost, Facebook (Meta) generates revenue through advertising. The platform allows businesses to create ads that are targeted to specific audiences based on their interests, demographics, and location. These ads can appear in users' news feeds, on the right-hand column of their screen, or even as sponsored posts in groups and events. Facebook charges businesses for each ad impression (when an ad is displayed) or for each ad click (when a user clicks on an ad). The cost of an ...

  • Facebook Marketing Full Course For Beginners To Advanced | Lesson #1 Types of Ads 3

Facebook Marketing Full Course For Beginners To Advanced | Lesson #1 Types of Ads

Facebook Marketing Full Course For Beginner to Advanced Lesson #1  Think of Facebook as a massive billboard to get in front of billions of people. There are so many different ways to get someone's attention on Facebook nowadays through advertising and posting but how do you know what is the best way to reach your audience? This short tutorial is designed to help you understand which ad placements might be best for you and your company and your company's goals.  Facebook marketing for a local business can be a great way to connect with potential customers in your area. By creating a Facebook ad campaign, you can target people in your local area who are likely to be interested in your products or services. To create a Facebook ad campaign for a local business, you'll first need to create a Facebook Page for your ...

  • seo checklist guide

Advanced Level Local SEO Checklist Guide 2022

Advanced Level Local SEO Checklist Guide 2022 Are you needing a no-nonsense local SEO checklist on how t0 SEO to optimize your local business online? Use our easy-to-follow local SEO guide below to start increasing the visibility of your website and Google listing by following the tasks below. I'll keep updating this checklist to keep it relevant or if anything changes to the algorithm that could affect the results. Also if you'd like us to help and do it for you then you can contact us for a free consultation here This local SEO checklist is designed for people who already have an understanding of terminology, acronyms, and a basic understanding of how search engine algorithms are designed to understand the information they are provided, signals from people, social signals, links, and other trust signals such as reviews, etc.  If this local SEO checklist is too advanced ...

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  • social media marketing image

11 Ways To Fix And Build Your Social Media Marketing Strategy For Your Business

10 Social Media Marketing Tips For Beginners To Increase Brand Awareness & Engagement Online in 2022 A lot of people think that social media just involves posting content on Facebook, Twitter, and Instagram. Social Media continues to grow and it involves much more than that if you want to see results. If you're a social media manager or managing social media in your business, then there you could do more than just posting. Here are 11 things that you can consider adding to your "to-do" list (if they are not on it) 1.) Create A Social Media Plan Before you send your first post, it's necessary to have a detailed social media plan. This should have brand awareness, additional traffic to your website, and more sales. 2) Make Your Branding Current. Go over your branding to make sure it's clear and has regular posting ...

  • local seo citation directories logos

What Are Local SEO Citations?

What Are Local SEO Citations And Do I Need Them To Rank In 2022? What Are Local SEO Citations?  Local citations are a reference of a local business from a webpage or website online. This can include many variations but the standard citation is considered a NAP (Name, Address, Phone Number) These references are usually found on websites, local directories, navigation maps websites, and web 2.0's.  How Do Local SEO Citations Help Me Get Ranked On Maps?  A consistent citation pattern found throughout the internet will help search bots such as Google, and Google Maps bots trust your business is located at the city and address as it's listed in the Google My Business Listing or Bing Maps. If there are inconsistencies within your NAP (name address phone number) then this could indicate to the search engine that your business information is incorrect ...

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